<aside> 👤 Sujoy Datta Product @Hike Messenger Linkedin, Email
</aside>
Shipyaari’s mobile app is an important touchpoint for our users, allowing them to easily track their shipments and access our services on the go. However, we’ve noticed that user engagement on the app has been stagnant in recent months. We're looking for an Engagement Product Manager to help us identify opportunities to increase user engagement and drive usage of the app.
<aside> đźš« Task 1: Analyze User Behavior
Review data on user behaviour in the mobile app. What are some key trends or insights you notice?
Which metrics or KPIs would you track to measure engagement on the app? Why?
</aside>
<aside> 🚧 Task 2: Identify Opportunities
What are some potential reasons why user engagement on the app has been stagnant? How would you go about identifying the root cause(s)?
What are some potential areas for improvement in the app's user experience that could increase engagement? How would you prioritize these opportunities?
</aside>
<aside> ♻️ Task 3: Develop a Plan
Based on your analysis and insights, develop a plan to increase user engagement on the mobile app. What specific strategies or tactics would you recommend?
Which metrics or KPIs would you use to measure the success of your plan? How would you track and report on progress?
</aside>
Deliverable: Presentation
Prepare a presentation that summarises your analysis and recommendations for increasing user engagement on the mobile app. Be sure to include any data visualisations or supporting materials that help illustrate your points.
Present your findings and recommendations to a panel of Shipyaari stakeholders, including product managers, data analysts, and UX designers.
Note: The specifics of the case study can be adjusted based on the needs and priorities of Shipyaari, as well as the level of experience of the candidate being interviewed.
The plan is to first understand why Shipyaari’s mobile app has had stagnant user engagement in recent months(Assuming Q4 of the 2022-23 FY). This would require understanding the key activities that an end user can perform on the app and the value proposition the app provides to the shipper/customer. Once well aware of the challenges, it is necessary to go deeper into the data and observe some trends. Once the problems and hypotheses are listed, a JTBD has to be constructed listing down the optimisations.
<aside> đź’ˇ To explore the key services Shipyaari offers to its end users, we use the following sources-
</aside>
| Key Features | Description |
|---|---|
| Multi-Carrier Shipping | Shipyaari's multi-carrier shipping services allow you to choose from a variety of shipping carriers, depending on your needs and budget. This means you can select the carrier that suits you best in terms of pricing, delivery time, and delivery area coverage. With this feature, you can also compare the rates of multiple carriers and choose the one that provides the most cost-effective and reliable shipping service. You can easily switch carriers for your different shipping needs, whether it is express or standard shipping, domestic or international delivery. |
| E-commerce Integrations | Shipyaari integrates seamlessly with popular e-commerce platforms such as Shopify, Magento, WooCommerce, and more. This means you can manage your online store's orders and shipping from a single dashboard. The platform syncs with your store to fetch orders automatically, and you can print shipping labels, invoices, and packing slips in bulk. With Shipyaari's e-commerce integration, you can streamline your shipping process and fulfil orders faster, resulting in happier customers. You can also use this feature to manage returns and exchanges, view real-time inventory levels, and generate shipping reports. |
| COD Management | Shipyaari offers Cash-On-Delivery (COD) management services, allowing you to offer COD as a payment option to your customers. With this feature, you can collect cash on behalf of your customers and track orders until successful delivery. The platform provides you with a secure and reliable way to manage cash collection, including remittance to your bank account. With Shipyaari's COD management, you can reduce the risk of fraud and increase customer trust and satisfaction. You can also view COD reports and analytics, which can help you make informed decisions about your payment options. |
| Returns Management | Shipyaari's returns management feature allows you to manage product returns and exchanges easily. You can create return requests and manage refunds through an intuitive interface that simplifies the process for both you and your customers. You can also track return shipments, update product inventory, and generate return reports. With this feature, you can improve your customer experience by offering hassle-free returns, which can increase customer loyalty and repeat business. You can also use the returns data to identify product issues and optimize your inventory management. |
| Shipping Insurance | Shipyaari provides shipping insurance to protect your shipments against damage, loss, or theft during transit. With this feature, you can insure your packages for the full value of the product being shipped. If anything goes wrong during the shipping process, you can file a claim, and the platform will handle the claim process on your behalf. With Shipyaari's shipping insurance, you can ensure that your shipments are protected and reduce the risk of financial loss. |
| Order Tracking | Shipyaari's order tracking feature allows you and your customers to track the status of the shipment throughout its journey. You can view the real-time status of your shipments and receive updates on their delivery status via email or SMS. This feature helps you provide a better customer experience. |
<aside> đź“Ž Analyzing user behaviour is essential for engagement and retention because it helps businesses understand how their customers are using their products or services. By studying user behaviour data, businesses can gain insights into user preferences, identify areas of their product that need improvement, and make data-driven decisions to enhance the user experience.
</aside>